A Day of Design Thinking: Finding Innovative Solutions to Public Health Challenges

Design Thinking Workshop Post It Notes
Course No.
No Charge

No Continuing Education Credit or Certificate of Completion Available

Adam Connor - Day of Design Thinking - Michigan Public Health Training Center

Adam Connor

As an Experience Design Director with Mad*Pow, Adam combines 12+ years of experience in interaction and experience design with a background in computer science, film, and animation to create effective and easy-to-use digital products and services. He believes that no matter how utilitarian a tool is, at the core of its creation lies a story; uncovering that story is key to its success.

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Michael Hawley - Day of Design Thinking - Michigan Public Health Training Center

Michael Hawley

As the leader of Mad*Pow’s user experience team, Michael leverages 15 years experience in the software industry and expertise in user experience research and usability to deliver value to clients such as Fidelity, Autodesk and Monster.

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Course Details

Evaluation Link

Please complete the following post-course evaluation after completing the course: https://umich.qualtrics.com/SE/?SID=SV_9KrQWWFpVxdk7cg


After watching this series of modules, participants will be able to:

  • Define what design thinking is and how it relates to public health contexts.
  • Describe how to conduct design-based audience research.
  • Identify brainstorming exercises and methods of elaboration ideas (ideation) in order to more fully explore the problem space.
  • Outline how to solidify and build models (prototypes) of their ideas.
  • Review design thinking processes and methods.

Planning Committee

  • Co-Chairs: Katrina Lanahan, Jessica Roch, Nick Reid
  • Faculty Advisors: Brian Zikmund-Fisher, PhD, Pedja Klasnja, PhD
  • Mad*Pow: Amy Cueva, Adam Connor, Michael Hawley
  • Michigan Public Health Training Center: Phoebe Goldberg, MPH, CHES
  • Office of Public Health Practice: Phyllis D. Meadows, PhD, MSN, RN, Dana Thomas, MPH

Target Audience

Professionals and students in public health and the allied health professions; anyone interested in learning basic design thinking approaches.

Continuing Education Credits & Completion Certificates

This course is not offered for credit or a certificate of completion.


This training was funded, in part, by a grant from the University of Michigan Transforming Learning for a Third Century Quick Wins program and a grant from the Health Resources and Services Administration (HRSA) Bureau of Health Workforce. The original event was also sponsored by the Public Health Student Assembly and Innovation & Social Entrepreneurship at the University of Michigan School of Public Health.

Technical Information

This webcast uses Adobe Connect. (System test: http://admin.adobeconnect.com/common/help/en/support/meeting_test.htm)  Adobe Connect delivers live and on-demand course materials and web conferencing.  These trainings run best on laptop or desktop computers – the University of Michigan does not officially support Adobe Connect on mobile devices at this time.



Design thinking has proved successful in technology and information industries, but has yet to be applied broadly to public health work. This course features a series of short tutorial modules recorded at the Day of Design Thinking event on the University of Michigan campus on March 21, 2014. It will take approximately an hour and 15 minutes to view all modules. This archived course will teach public health professionals design thinking methodology as an approach to create innovative solutions to public health problems. Participants will emerge from these modules with new techniques that generate innovative ideas and encourage collaboration across disciplines.